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Give them quality. That's the best form of advertising.

-Milton Hershey

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Author: Lawrence

The South Florida Business Journal reported that in a study from American Express, Florida ranked No. 1 in the country for growth in the number of women-owned businesses between 2002 and 2016. The number of women-owned firms increased by 67 percent in that period, according to the Amex OPEN 2016 State of Women-Owned Business Report. The Florida Department of Economic Opportunity (DEO) offers beneficial resources that will assist you in locating, retaining and growing your business. Specific to starting...

Eighty-two percent of consumers report they have used local businesses in the last year, and virtually every one of them (98 percent) will continue or increase shopping locally in the future. This stated in Yodle's report titled, “Yodle Insights: What Consumers Want from Local Businesses,” which surveyed more than 6,000 consumers. That said, when searching for your products or services online, will potential customers be able to find YOUR business? Getting in front of your customers when, where...

During this year's F8 summit, an annual global developer conference held by Facebook, Mark Zuckerberg introduced the integration of chatbots in the Messenger platform. Called "Bots on Messenger", it will allow businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences.  It even grants companies permission to build their own bots for the Messenger app. This is all well and great, but what exactly are chatbots? In a nutshell, chatbots are a computer program written to interact...

[mkdf_blockquote text="Unique, high-quality content is valuable to search engines in a way that is now translating into better search rankings, which is big news for content marketers. For years, content evangelists have had their work cut out for them when it came to justifying how a well-funded, long-term plan for high-quality content affects the business’s bottom line. But in recent years, that’s gotten easier. Beginning with the first Panda update in 2011, Google has handed marketers...